Travel><pin
Brand Identity & Visual System
Brand Identity & Visual System
Travelxpin is a modern travel brand built around movement, momentum, and meaningful experiences. The challenge was to create a bold, memorable identity that captures the excitement of exploring new destinations while maintaining a clean, contemporary aesthetic.
The identity needed to work seamlessly across digital platforms, print materials, and physical touchpoints—from mobile apps to airport signage.
Every journey has two defining moments: leaving and arriving. At the heart of Travelxpin lies the >< symbol—a visual representation of this duality.
Moving forward into new adventures
Reaching destinations and coming home
By replacing the traditional "X" with this directional symbol, the logo becomes more than a wordmark—it's a story of movement embedded in the brand name itself.
The logomark balances modern sans-serif typography with a dynamic central symbol. The >< sits seamlessly between letterforms, creating visual rhythm and instant recognition.
The design scales perfectly from app icons to billboard sizes, maintaining clarity and impact at every touchpoint.
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Excitement & forward motion
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Memorable experiences
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Trust & professionalism
The identity extends across stationery, merchandise, and digital touchpoints.
The Travelxpin identity is vibrant, strategic, and meaningful. The >< symbol becomes an instantly recognizable signature—tying every touchpoint back to the brand's core promise: making travel unforgettable.