QuikDr — Multi-Format Social Media Design
Case Study
A digital healthcare platform, required a set of promotional creatives for an app-based contest campaign, adapted seamlessly across different social media formats.
Case Study
A digital healthcare platform, required a set of promotional creatives for an app-based contest campaign, adapted seamlessly across different social media formats.
To design a campaign that maintains a consistent visual identity across all platforms—Facebook, Instagram Feed, Instagram Story, and other digital placements—while ensuring perfect layout adaptation for each dimension. The goal was to preserve the design’s character, hierarchy, and clarity regardless of size or orientation.
I developed a flexible core design featuring QuikDr’s brand colors, medical illustrations, and energetic typography. This master layout served as the foundation for all subsequent assets. From this base, I adapted the design to multiple formats by adjusting composition, reorganizing elements, and preserving brand identity across every version.
The project highlights my ability to scale one design across multiple dimensions without losing the visual essence.
Wide format with a balanced hero layout.
Square, centered, and optimized for scrolling.
Vertical layout prioritizing quick readability and CTA placement.
Supporting assets for extended campaign coverage.
The final campaign delivered a strong, cohesive visual identity across platforms. The multi-format design system improved brand consistency, strengthened campaign recall, and demonstrated the versatility needed for modern digital marketing.
This project showcases my capability to translate a single creative direction into multiple platform-specific executions without compromising on design quality or brand integrity.